Ducks farming, which is part of poultry farming is popular in Asia and is a growing venture in Kenya and Africa as a whole. Ducks, farmed for their eggs and meat that is dark, tender with a mild flavor.

With enough market research, demand-driven duck farming can be profitable to poultry farmer who wants to diversify from the mainstream chicken farming.

Demand-driven farming is where the farmer seeks the market first. With this in mind, duck farming in Kenya can be profitable since they eat a variety of feed and are resistant to many poultry diseases